12dry® is an innovative brand of baby and feminine hygiene products. The founder, Zhanna Trifonova, assembled a team of experts — pediatricians, technologists, and marketers — to bring together the most advanced solutions available today.
Today, 12dry® is a growing brand creating the best personal hygiene products.
Comfort that breathes Protection that lasts
Our Technology
"At 12dry®, we ensure the highest quality through advanced technologies. Our innovative AirCool Easy Breath system makes the products truly breathable — perfect for comfort at any time of day and in any weather. The super-absorbent Japanese core reliably prevents leaks by locking in moisture. All of this makes our products lightweight and thin, yet with unmatched protection." — Zhanna T.
Our Mission
We set a new standard in personal care — where science meets softness. Every product, from baby diapers to feminine hygiene items, is carefully designed to provide comfort, confidence, and protection every day.