About Us
At 12dry, our journey started with a vision to revolutionize baby care. Our founder, Zhanna, faced the challenge many parents know well — finding diapers that are thin, breathable, and gentle enough for the delicate skin of babies, especially in hot climates. To make this vision a reality, Jane brought together a team of experts: pediatricians, product technologists, marketing specialists, and logistics professionals. Today, 12dry is a thriving company dedicated to creating the best personal care products, combining the expertise of a diverse team to deliver unparalleled comfort and quality for families around the world.
Our Technology
At 12dry, we are dedicated to delivering the highest quality through cutting-edge technologies. Our innovative AirCool™ Tech provides unmatched breathability, ensuring your baby stays dry and comfortable, even in the hottest climates. We use advanced Japanese absorbent materials that quickly lock in moisture, offering superior protection against leaks.
Our Mission
We set a new standard in personal care — where science meets softness, and every detail is designed to protect your comfort, your confidence, and your little one’s wellbeing.
Meet Our Founders
Zhanna T. (CEO)At 12dry®, we’re transforming diapering and personal care worldwide. Our innovative products are crafted with care to provide comfort and peace of mind for both parents and their little ones.
The most accredited Diapers
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"12dry has truly revolutionized the personal care products segment. Their innovative approach to product development, combining advanced technologies and premium quality, sets them apart from the competition. Users report that they feel comfortable and confident, even in the most demanding conditions."
"Aesthetics and functionality are what make 12dry stand out. The packaging is not only beautiful but also reflects the care for babies, as confirmed by numerous international awards. These products have become synonymous with style and reliability for modern users."
"12dry prioritizes the care of both babies and mothers. The brand understands the importance of comfort and safety for little ones, as well as the peace of mind for parents. With high-quality materials and thoughtful design, 12dry ensures that both baby and mom feel confident and cared for every day."
